Gumboot Friday

20 Oct, 2022

I Am Hope is an incredible organisation whose mission is to promote positive change around the way mental health is viewed and treated in New Zealand. They fund private care and counselling for young people who are “stuck in the mud” on waiting lists, and offer them hope and a voice.

One of the many initiatives to achieve this, is Gumboot Friday. Why gumboots? Because for those with depression, it’s like walking through mud every day. Gumboot Friday is a chance to show your support by chucking on your gummies and joining the conversation. It’s a fun way for Kiwis to get involved, while raising awareness and money to provide FREE counselling for any young person in need.

How We Are Getting Involved

We are promoting Gumboot Friday throughout our stores and across our Supersite, as well as donating!


We're running an online scavenger hunt, hiding 4 “I AM HOPE” badges across our Supersite. Three winners will be randomly selected from those who found them all - winning themselves a $200 voucher and pair of I Am Hope gumboots! For clues and details on how to enter CLICK HERE.

Other Ways To Get Involved

Text "BOOTS" to 469 to make a $3 donation.

Get your organisation or business involved. REGISTER HERE

Wear your gumboots on Friday November 4 to walk a day in their shoes and show your support.

If you are struggling, please don’t hesitate to reach out and utilise these incredible services. LEARN MORE

To learn more about Gumboot Friday CLICK HERE